A Message From Our Founder

Goal of 100% Natural in Every Formulation

At eco.kid, we’re all about hair care that’s good for your little ones and good for the planet. We were tired of our kids bathing in chemical concoctions, detergents and synthetic perfumes. Which is why our founder, Peter Francis, decided enough was enough.


As an award winning trichologist, world master hairdresser and father of two, he developed eco.kids - a hair care range for kids that is certified organic, vegan and bursting with pure plant essences. You won’t ever find any silicones, synthetics, biocidal preservatives, artificial colours or fragrances here!

Having Kids changes everything

Peter's Personal Journey

The inspiration for eco.kid

The birth of Peter’s daughters was a major catalyst for eco.kid.

“Having my children in my life fundamentally changed my focus and priorities. I realised that true beauty is directly linked to the beauty of the world around us. I had become progressively concerned about the synthetic chemicals I had been using and promoting in my professional career and their lack of integrity with regard to long-term health, sustainability and biodegradability."

This then launched Peter’s lifelong study of the power of plants and the use of sustainably sourced, raw ingredients in hair care products. After successfully launching his first range of certified organic, professional-salon hair care (Abaché Organics), Peter turned his focus to his kids. Drawing on his trichologist background and knowledge, he wanted to create a kid-friendly and planet-friendly range of hair care that he’d use on his own kids. And so, the formulations for eco.kid began. As Peter says:

 "I would describe my formulations as a fusion of all of my life's professional and personal journey. You can never take the hairdresser and trichologist out of my formulating foundation, nor the influence of my immersion in over two decades of research into the traditional use of indigenous Australian, Amazonia, African and Indian Ayurvedic plants... together these unique circumstance guide and inspire my raw ingredient selection and final product outcomes." 

Salon Heritage

Award winning Formulator, Trichologist, and World Master Hairdresser

Having begun as an apprentice hairdresser in 1978, to later becoming a hair salon owner and renowned trichologist, Peter has dedicated his life to the world of hair and beauty. Through years of study and travelling the world, he’s become a pioneer of certified organic hair care and personal care.

Today, Peter's formulating-life is dedicated to producing bespoke and uncompromising certified organic personal care formulations, guided by the principle of “always the healthiest choice” for his customers, the planet and its communities.

"My ultimate goal when I create a formulation is to craft exclusively from 100% natural sustainably sourced raw ingredients. The formulation must be 100% free from biocidal preservatives, 100% vegan, 100% readily biodegradable, and free from synthetic moieties wherever possible".

Accomplishments & Awards

1981:won the South Australian Junior Chamber of CommerceApprentice of the Year Award

1984: Opened his first hair salon, Abaché Hair & Body

1986: Awarded the"Ronald Salinger Award"... for excellence and outstanding contribution in the field of trichology

1995: Became the first Australian to be awarded the title of ‘World Master of the Craft’ by the Art and Fashion Group International (New York, USA).Won the award for ‘Australian Excellence in Hairdressing Education’

1996: Won the title of ‘Australian Image Styling Champion’ Finalist for ‘Australian Hairdresser of the Year

2002: Awarded the ‘Australian Image Styling Champion of Champions

2014: After 8 years of in-salon formulation research and development, Peter’s first salon-professional range, Abaché Organics,was launched. It became the very first hair care regime in the world to achieve certified organic status under the unified European COSMOS Natural & Organic Cosmetic Standard.The Organic Monitor announced Abaché Organics as the first place recipient of the prestigious "Green Formulations Award" for its 2014 Sustainable Beauty Awards (Paris, France).